Working with your marketing teams to implement data-driven operations, tools and processes that deliver measurable results.
At Russell Digital Consultancy, we exploit the potential of data and digital analytics to boost your marketing efficiency. We enable our clients to improve their return on marketing spend by giving them actionable, competitive insights.
Today, data-driven marketing is the powerhouse to generate business growth and transformation. By combining business data from across your company with external datasets we can extract deeply hidden insights and apply them to your digital marketing efforts.
Customer EngagementCreate highly targeted personalised messaging to reach the right person at the right time with the right message.
Marketing OptimisationImprove profitability by funneling marketing budget into your top performing channels.
Identifying OpportunitiesDiscover insights of genuine value and translate them into recommendations that will enhance the way you market.
Improve your digital marketing and communications to increase revenue and leads.
We work with your marketing team, using data skills and marketing technology to develop innovative, customer-centric campaigns that reach targeted segments of your market with personalised content and messages. Our expertise covers paid search (PPC), social media, affiliate marketing, email and display advertising campaigns.
The results of digital activity will be benchmarked against targets and KPIs to determine the success of your campaign and lessons learnt from it.
Understand the future to make better business decisions today.
We employ progressive analytical approaches to predict the influence of marketing activity on sales and other business outcomes. Such insights can focus your efforts on the channels and techniques that offer the greatest returns.
Whether researching drivers of demand, discovering probability to purchase or finding the most profitable mix of media, we endeavour for complete clarity in the ultimate solution and will deliver workshops with your marketing team to ensure they understand, and are comfortable with, each model's output.
Making it easy for your website visitors and app users to become customers or leads.
Conversion rate optimisation (CRO) is the practice of continually improving the interfaces or user journeys on a website or mobile app to increase the number of visitors becoming customers, leads, subscribers or whatever metric is important to your business.
We can set up and execute an optimisation and testing plan that will streamline customer experience, make your calls-to-action clear and remove any unnecessary barriers to conversion.
We maintain that modern marketers can benefit from unbiased experts with the skills and understanding to provide clear, understandable answers. We believe that the product of a consultancy should be results and not just reports, so whatever analytical solution is required we will deliver concise, actionable outputs; giving you the knowledge and confidence to make better marketing decisions.
